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Digital Marketing Specialist

Real estate developer
Key Responsibilities:
  • Plan, design and execute all online advertising campaigns cross-channel and cross-platform: search (Google Search), display (Google Display Network, Facebook), video and email marketing.

  • Manage campaign budgets

  • Review campaigns, identify and improve campaigns

  • Ensure campaign delivery, performance, and goals are being fulfilled

  • Utilize analytics platforms to evaluate advertising performance and make recommendations to optimize spend and performance for continual improvement

  • Daily implementation of paid search tactics including keyword research, ad copy writing and testing, bid management, budget allocations, and landing page analysis

  • Research and analyzing data to identify and define audiences

  • Evaluate and recommend new online marketing opportunities and technologies

  • Identify trends and insights relevant to our clients products and services, and optimize spend and performance based on the insights

  • Oversee the design and delivery of reports and insights that customer behaviors.

  • 2+ years’ experience (agency background preferred) in the set-up, management, and optimization of paid social and PPC initiatives

  • Work experience in a performance marketing department

  • Knowledge of technical terminology

  • excellent skills of analysis and setting the creative direction

  • High attention to detail, top-notch analytical skills and the ability to make data-driven decisions

  • Ability to prioritize and juggle multiple projects in a dynamic, highly charged environment

  • Flexibility and creative approach to problem solving

  • Proven hands on experience executing paid media campaigns across multiple digital channels, including SEM and display, video and mobile app (a plus)

  • Prior experience with e-mail marketing

  • Ability to correctly set the KPI

  • Knowledge of SEO best practices

  • certification in areas of digital marketing represents a plus

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